Online Advertising and Promotions With Existing Programs
already offer sponsors and advertisers different levels of exposure.
Frequency, volume, and premium placement based sales structures
work well, but now they can be raised to the next level!
offers you an easy and effective way to build a new promotions
inventory. This exciting opportunity can be added to a progressive
rate plan that offers different levels of exposure. A typical
'Basic - Silver - Gold' type service level plan can be very effective.
Basic Plan may include your introductory offering plus an online
business listing. By upgrading to the Silver Plan, advertisers
could add a business micro-page and a promotion, and a Gold or
Platinum Plan could include additional promotions, a preferred
business listing, and even special upsell or banner opportunities.
These plans are just examples. You can create any combination
you want to optimize your current advertising plans or new sales
Them In the Door
businesses, especially small to medium businesses, may not be
ready or able to spend relatively large amounts of money through
your main advertising program. That does not mean you can't sell
to these businesses.
Promotions Engine allows sales people to begin to sell to businesses
that may not feel comfortable with your primary advertising program,
yet. Offering advertising and promotions exposure on your site
can give these businesses the exposure they need and can afford.
As their business grows and they begin to build a relationship
with your sales team, they can begin to be sold on additional
advertising programs and services.
is an art in which your sales staff is well versed. This is vital
to your business, especially when building new business. If you
look in your salespeoples' office, you will likely find books
and tapes outlining various sales techniques, including how to
close a deal. Citium has some ideas on this topic too.
Promotions Engine can be used as a negotiation tool, or sweetener,
to help close a deal. Users of our Promotions Engine derive a
great deal of value with little relative cost. Using this promotions
opportunity as leverage can help your sales people give a potential
advertiser the incentive they need to approve the contract. We
promise not to tell how little this technique actually costs you.
The advertiser will definitely be impressed with the service!