do you know if your advertising and promotions efforts are hitting
the mark? This is a question that many marketing managers have
a hard time answering. Focus groups are often used to determine
whether a marketing campaign is successful. Others use questionnaires
and a number of other techniques to evaluate the success of a
campaign. How does a company know if advertising and promotions
expenditures are working?
a Citium powered site, you and your advertisers will know exactly
what kind of return on investment you, your advertisers, and your
sponsors are receiving. Citium's Promotions Engine can generate
reports for total site statistics, and also for individual business
statistics. Available business specific statistics include promotion
views, promotion list views, and business list views. Site-wide
statistics are offered by business, by category, by promotion,
and also for total site views.
is a great deal of information, but how do I organize these statistics
into knowledge? Reports are the answer. All statistics are organized
into easy to read reports that include high impact visual information
like charts and graphs. Reports are easy to read, and extremely
useful to your business.
Helps Everyone Involved
and modifying your pricing structure can be one way to transfer
report data into knowledge. You will know exactly how may people
are viewing a business listing or promotion during the day, week,
or month. Some listings may be extremely popular, deriving more
value from the system than others. Because these companies are
so successful, your service is very valuable to them. This means
that you could consider raising rates.
example of how this tool can help your advertisers is also related
to success feedback. You will be able to see how successful a
business listing or promotion is because you will know how many
page views each part of their information receives. If a company
is not getting the kind of traffic that they want, you can help
them decide if they need to change their promotion or business
listing information. Without this information, advertisers and
sponsors might not be alerted to problems with their marketing
to use report information to create marketing knowledge for you,
your advertisers, and sponsors are unlimited. Our Success Team
can help you get started, but your creativity and intimate knowledge
of your own customers will make your services unique in the market.