Promotions Generate Money
based promotional spending grew 140.6% in 1999 totaling $4.6 billion,
and is projected to maintain a compound annual growth rate of
39.5%. By 2004, internet based promotional spending will have
more than quadrupled to total $24.4 billion.
marketing organizations typically devote about 5% of their total
marketing budget to online media, with technology or more aggressive
marketers devoting significantly more to online marketing. By
2004, the average budget allocation for online promotion will
have increased to nearly 10%.
can a company with a web site take advantage of these trends?
Citium's Promotions Infrastructure Technology is the answer! The
Citium Promotions Engine is a multi-functional software application
that creates and organizes business listings, micro-pages, promotions,
and other marketing communications tools. A Citium powered promotions
site can create new and significant additional revenue. *(Veronis
Suhler Media Merchant Bank, NY. 2000 Communications Industry Forecast)
Ways To Increase Revenue
online business listings, micro-pages, promotions, and other promotional
tools is very good. The only thing better than that is generating
even more revenue by 'up-selling'!
regional, and local sponsors have the opportunity to have their
logo featured on business listing pages, promotions pages, and
even directly on another company's promotion. Your revenue increases
with every new company that enrolls as a corporate sponsor on
Options, Options, Options
offers co-branded and custom branded solutions. Co-branded sites
benefit from the revenue that is generated from bundling online
promotions with your existing advertising and promotions packages
with reduced startup costs. In this case, the promotions and sponsorships
that you sell yourself will generate revenue for your company
with less upfront cost. This type of site arrangement can be implemented
in a matter of minutes.
can also develop a custom branded site in 48 hours or less. A
custom branded site benefits from having your site look, feeling,
and branding. There is no visible difference from your site! In
this case, there is a larger upfront cost, but the benefits for
a larger company can be significant. A custom branded site offers
advertisers a name brand promotions outlet - your site!