Signs Partnership Deal With RAB to Provide Citium Promotions Engine
To RAB Affiliates
JOSE, Calif., Oct. 4 -- Citium Inc., an industry leader in non-traditional
revenue generating services and technologies, has signed a long-term
marketing partnership agreement with radio marketing, research,
and services entity Radio Advertising Bureau (RAB), which will
bundle Citium's Promotions Engine with RAB's existing e-commerce
goal is to work on behalf of stations to identify revenue generating
opportunities,'' says RAB Executive VP Dave Casper. ``Citium's
product is just a very, very good product.'' All 5,900+ RAB member
stations, network members, representative firms, and sales organizations
in the U.S. or abroad will be able to implement the Citium enhanced
RAB e-commerce solutions package as soon as November, 2000.
offers traditional media companies robust turn key and custom
promotion solutions delivered to PC and wireless WAP phone users
via the web. Citium's Promotions Engine includes dynamic business
listings, coupons, and micro-pages; which can be accessed and
modified in real time. ``It's so easy to use, it's foolproof,''
comments Casper. ``Stations are just not in a position where they
can do all this on their own.''
than 4,600 U.S. radio stations have web sites, a number which
will most likely see a dramatic increase by the end of this year.
Radio station advertising revenue has grown significantly over
the last seven years; totaling $17.7bn in 1999 (an increase of
14.6% over 1998). ``Advertisers have a finite number of on-air
advertising opportunities, but Citium's Promotions Engine offers
an expanded product inventory plus a value added service, increased
site stickiness, and additional advertising program bundling possibilities.''
says Citium's founder and CEO, Vivek Gupta.
addition to supporting RAB member stations, Citium will also provide
similar services for the official RAB 2001 tradeshow web site,
allowing the expected 60+ exhibitors and associated products and
services companies the opportunity to engage 2500+ visitors months
in advance of the show date.
Inc., headquartered in San Jose, California, USA, is an industry
leader in promotions based non-traditional revenue generating
technologies. Through the Citium Promotions Engine, Citium offers
turn key and custom solutions designed to increase advertising
inventory, create valuable local, regional, and national business
and promotional content, increase site stickiness, and offer multiple
non-traditional revenue building opportunities for traditional
media companies. Promotional sites powered by Citium can be accessed
via traditional PC based web and WAP enabled cellular phones.
Citium has regional offices in Baltimore, Maryland; Dallas, Texas;
and New Delhi, India. Citium Inc. can be found on the web at http://www.citium.com
Radio Advertising Bureau (RAB) is the sales and marketing arm
of the Radio industry with more than 5000 member stations in the
U.S and over 900 additional members in networks, representative
firms, sales and international organizations. RAB can be found
on the web at http://www.rab.com.