Promotions Engine Offers Macworld Conference & Expo Exhibitors
a New and Unique Way to Attract Visitors
JOSE, Calif., Oct. 10 -- Citium Inc., an industry leader in non-traditional
revenue generating services and technologies, will be the official
on-line promotions service provider for both the San Francisco
and New York Macworld Conference & Expo trade shows in 2001. The
first show will take place on January 9 - 12 at the Moscone Convention
Center, followed by a second show at the Jacob K. Javits Convention
Center in New York on July 17 - 20.
Worldexpo, the events management company responsible for the Macworld
Conference & Expo, also manages COMNET, Internet Commerce & Expo,
Linuxworld, and several other major IT events.
85,000 Mac enthusiasts are expected to attend the San Francisco
show, but most of the booth traffic will take place well before
either shows even start. In June of this year, one month before
the most recent Macworld Conference & Expo in New York, the official
show web site received over 225,000 hits (81,000 unique). That
number increased to over 557,000 hits (186,000 unique) in July.
World Expo Marketing Manager Shelly Dunn mirrors the same enthusiasm
for new ideas that is closely associated with the Macworld Tradeshow
& Expo attendees and exhibitors. ``We (IDG world Expo) want to
keep up with the evolving technology, and the different ways we
can utilize it online.'' Dunn continues, ``When I saw Citium's
Promotions Engine, I thought 'WOW', what a great idea. . . the
attendees will definitely appreciate this. I've never seen a service
like this before. . . it offers excellent exposure for our exhibitors.''
offers traditional media companies robust turn key and custom
promotion solutions delivered to PC and wireless WAP phone users
via the web. ``Citium's Promotions Engine is ideal for large events
including tradeshows and conferences where there is limited time
and space in which to get your message out,'' says Jyotin Bharwada,
Director of Business Development, who oversees Citium's Trade
Show and Events partnerships. Citium's Promotions Engine includes
dynamic business listings, coupons, and micro-pages; which can
be accessed and modified in real time. Bharwada continues, ``With
a Citium powered site, exhibitors are able to offer show visitors
detailed company information, supporting graphics, and promotional
incentives focused at transforming internet traffic to real foot
traffic at exhibitor's booths.''
addition to the two Macworld Conference & Expo events in 2001,
Citium will power other major trade show sites in 2001 including
the Radio Advertisers Bureau (RAB) and Reed Expo's ISC 2001 trade
Inc., headquartered in San Jose, California, USA, is an industry
leader in promotions based non-traditional revenue generating
technologies. Through the Citium Promotions Engine, Citium offers
turn key and custom solutions designed to increase advertising
inventory, create valuable local, regional, and national business
and promotional content, increase site stickiness, and offer multiple
non-traditional revenue building opportunities for traditional
media companies. Promotional sites powered by Citium can be accessed
via traditional PC based web and WAP enabled cellular phones.
Citium has regional offices in Baltimore, Maryland; Dallas, Texas;
and New Delhi, India. Citium Inc. can be found on the web at http://www.citium.com.
IDG World Expo
World Expo (www.idgworldexpo.com) produces world-class tradeshows,
conferences, and events for emerging IT markets around the globe.
As the leading IT event management company, IDG World Expo leverages
its unsurpassed experience and knowledge of IT-focused events
and conferences, enabling technology companies to capture the
attention and loyalty of influential buyers. IDG World Expo's
portfolio of conferences and events includes ASPWorld Conference
& Expo, ComNet, Internet Commerce Expo (ICe), LinuxWorld Conference
& Expo, and Macworld Conference & Expo. IDG World Expo is a subsidiary
of International Data Group (IDG), the leading global provider
of IT media, research, conferences, and expositions.