Tuesday October 10
Press Release

Citium's Promotions Engine Offers Macworld Conference & Expo Exhibitors a New and Unique Way to Attract Visitors

SAN JOSE, Calif., Oct. 10 -- Citium Inc., an industry leader in non-traditional revenue generating services and technologies, will be the official on-line promotions service provider for both the San Francisco and New York Macworld Conference & Expo trade shows in 2001. The first show will take place on January 9 - 12 at the Moscone Convention Center, followed by a second show at the Jacob K. Javits Convention Center in New York on July 17 - 20.

IDG Worldexpo, the events management company responsible for the Macworld Conference & Expo, also manages COMNET, Internet Commerce & Expo, Linuxworld, and several other major IT events.

Over 85,000 Mac enthusiasts are expected to attend the San Francisco show, but most of the booth traffic will take place well before either shows even start. In June of this year, one month before the most recent Macworld Conference & Expo in New York, the official show web site received over 225,000 hits (81,000 unique). That number increased to over 557,000 hits (186,000 unique) in July.

IDG World Expo Marketing Manager Shelly Dunn mirrors the same enthusiasm for new ideas that is closely associated with the Macworld Tradeshow & Expo attendees and exhibitors. ``We (IDG world Expo) want to keep up with the evolving technology, and the different ways we can utilize it online.'' Dunn continues, ``When I saw Citium's Promotions Engine, I thought 'WOW', what a great idea. . . the attendees will definitely appreciate this. I've never seen a service like this before. . . it offers excellent exposure for our exhibitors.''

Citium offers traditional media companies robust turn key and custom promotion solutions delivered to PC and wireless WAP phone users via the web. ``Citium's Promotions Engine is ideal for large events including tradeshows and conferences where there is limited time and space in which to get your message out,'' says Jyotin Bharwada, Director of Business Development, who oversees Citium's Trade Show and Events partnerships. Citium's Promotions Engine includes dynamic business listings, coupons, and micro-pages; which can be accessed and modified in real time. Bharwada continues, ``With a Citium powered site, exhibitors are able to offer show visitors detailed company information, supporting graphics, and promotional incentives focused at transforming internet traffic to real foot traffic at exhibitor's booths.''

In addition to the two Macworld Conference & Expo events in 2001, Citium will power other major trade show sites in 2001 including the Radio Advertisers Bureau (RAB) and Reed Expo's ISC 2001 trade shows.

About Citium
Citium Inc., headquartered in San Jose, California, USA, is an industry leader in promotions based non-traditional revenue generating technologies. Through the Citium Promotions Engine, Citium offers turn key and custom solutions designed to increase advertising inventory, create valuable local, regional, and national business and promotional content, increase site stickiness, and offer multiple non-traditional revenue building opportunities for traditional media companies. Promotional sites powered by Citium can be accessed via traditional PC based web and WAP enabled cellular phones. Citium has regional offices in Baltimore, Maryland; Dallas, Texas; and New Delhi, India. Citium Inc. can be found on the web at http://www.citium.com.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) produces world-class tradeshows, conferences, and events for emerging IT markets around the globe. As the leading IT event management company, IDG World Expo leverages its unsurpassed experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes ASPWorld Conference & Expo, ComNet, Internet Commerce Expo (ICe), LinuxWorld Conference & Expo, and Macworld Conference & Expo. IDG World Expo is a subsidiary of International Data Group (IDG), the leading global provider of IT media, research, conferences, and expositions.

SOURCE: Citium Inc.

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