Tuesday October 24
Press Release

Citium Signs Marketing Partnership Agreement Providing Citium's Promotions Engine to WebRadio.com Broadcast Affiliates

SAN JOSE, Oct. 24 -- Citium Inc., an industry leader in promotions based revenue generating infrastructure technologies, has signed a major marketing partnership with streaming solutions provider WebRadio.com. WebRadio.com will now add Citium's Promotions Engine to the highly selective list of value added services it offers to over 200 major broadcast affiliates.

WebRadio affiliates that will have access to Citium's Promotions Engine include industry giants Westwood One, Clear Channel, Citadel, Z-Spanish Radio Network, and many others. ``Citium's Promotions Engine is the perfect tool to expand the stations sales & revenue opportunities,'' said Hamid Kohan, President of WebRadio.com. ``Our partnership with Citium further strengthens our commitment to deliver the best non-traditional revenue programs to our broadcast affiliates.''

Citium offers traditional media companies robust turn key and custom promotion solutions delivered to PC and wireless WAP phone users via the web. Citium's Promotions Engine includes dynamic business listings, promotions, and micro-pages; which can be accessed and modified in real time.

Internet advertising increased 140.6 percent to $4.6 billion in 1999 and is forecast to increase at a 39.5 percent (compound annual growth rate), more than quadrupling to $24.4 billion by 2004.

"It's astonishing how much growth potential exists in the online promotions category,'' comments Citium founder and CEO, Vivek Gupta. ``Advertisers continue to have the problem of a finite number of on-air advertising opportunities, however online promotions, like those offered by Citium, can offer an expanded product inventory plus a value added service, increased site stickiness, and additional advertising program bundling possibilities.'' Plainly put, Citium helps radio stations to make more money.

More than 4,600 U.S. radio stations have web sites, a number which will see a dramatic increase by the end of this year. Radio station advertising revenue has grown significantly over the last seven years; totaling $17.7bn in 1999 (an increase of 14.6% over 1998).

Citium Inc., headquartered in San Jose, California, USA, is an industry leader in promotions based non-traditional revenue generating technologies. Through the Citium Promotions Engine, Citium offers turn key and custom solutions designed to increase advertising inventory, create valuable local, regional, and national business and promotional content, increase site stickiness, and offer multiple non-traditional revenue building opportunities for traditional media companies. Promotional sites powered by Citium can be accessed via traditional PC based web and WAP enabled cellular phones. Citium has regional offices in Baltimore, Maryland; Dallas, Texas; and New Delhi, India. Citium Inc. can be found on the web at http://www.citium.com.

WebRadio.com, the world's first ``plug-in-free'' streaming solution provider, webcasts video and audio content to audiences globally, 24 hours a day, seven days a week. Powered by Emblaze®, WebRadio.com provides a seamless multimedia experience without the need for a download or separate plug-in application. WebRadio.com, owned by GEO Interactive Media Group (LSE: GIM) and Westwood One (NYSE: WON - news), is based in Woodland Hills, CA. More information about WebRadio.com can be found at: www.webradio.com.

SOURCE: Citium Inc.


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