Thursday December 21
Press Release

Online branding & design firm to offer Citium tools to high profile clients

San Jose, December 19, 2000 -- Citium Inc., an innovation leader in web and wireless e-business enabling services and technologies announced today that they have formed a partnership with Imagesmith, Inc. This agreement designates Citium as an ASP Alliance Partner for this web development firm which has done work for several high profile clients including E*Trade, Hewlett Packard,, Disney, and Netscape.

"This represents an excellent opportunity for Imagesmith's customers, especially those who are now household names, to benefit from Citium's powerful automated publishing and relationship management technologies to extend, manage, and integrate their brands via web, wireless and voice channels," says Citium Founder & CEO Vivek Gupta. Citium's automation application technology suite for media and portals, the Citium Promotions Engine (CPE 2.0), makes it possible for web portals to effectively and efficiently manage advertiser, sponsor, and promotional content at a national, regional, and local level.

"Citium will be a great addition to our ASP group offering our portal and B2C clients powerful customer relationship tools to deliver their message to any web-enabled device," says Imagesmith CEO Greg Paulson. "Imagesmith designs and develops internet solutions from a customer-centric perspective and Citium's tools will assist our clients in creating the greatest customer value." Other Imagesmith alliances include Broad Daylight, Fusion One and several other ASP, design, and technology partners.

"I look forward to working with Imagesmith's impressive list of major online branded portals from the online media and entertainment world," continued Mr. Gupta. "Likewise, I have no doubt that our current clientele including new network members Las (a destination portal with over one million page views per month) and ethnic portal (the leader in Indian and South East Asian media) will be able to benefit from the design and online branding capabilities of Imagesmith."

Citium Inc., headquartered in San Jose, California, USA, is a software and technology company focused on building automation application suites for media portals and small to medium businesses with delivery through any device, anywhere, anytime. Citium's applications suites include the Citium Promotions Engine (CPE 2.0) and the Citium Customer Relationship Manager (C-CRM 1.0). Citium has positioned itself to create technologies that enable web and wireless portals and individual small and medium businesses to improve advertiser and customer relationships at a local and individual level. In addition to Citium powered turn-key solutions, Citium also offers enterprise level solutions to large scale marketing automation problems. Citium partnerships include Everypath, Imagesmith, Radio Advertising Bureau (RAB), and Citium has regional sales offices in Phoenix, Arizona and Dallas, Texas; and development offices in New Delhi, India. Citium Inc. can be found on the web at

Imagesmith, Inc. is a leading designer and developer of Internet brands, sites, and applications. Imagesmith provides a suite of services including; strategy, visual design, branding, information architecture, project management, usability analysis/testing, motion-graphics, programming and production. Imagesmith extends service and product offerings through partnerships with ASPs, ISPs, and Integrators. Partnerships include Silicon Valley Bank, Selectica, BroadDaylight, FusionOne, Citium Inc., and OgilvyOne. Through the application of emerging philosophies in interactive design and information architecture, Imagesmith creates online experiences that are more intuitive and satisfying for the target customer. Clients include E*Trade, Hewlett Packard,, Seagate, Disney, Extreme Networks, Netscape,,, and Imagesmith is headquartered in Santa Cruz, California. More information can be found at

SOURCE: Citium Inc.


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